Joe Goodale | Biography
As a small business owner I can relate to the needs and responsibilities of the daily tasks you as fellow business owners,marketing directors and IT personnel have to deal with.
Certifications:
I have certifications through Marketing Experiments, a leader in On-line testing and optimization, in the following areas:
- Landing Page Optimization
- Ecommerce Landing Page Optimization
- Online Testing
- Paid Search Management
- Email Marketing
These certifications provide me with the tools and abilities to assist you in analyzing your website and helping you achieve the best performance possible.
I can also help you to research and analyze the internet marketplace to help you carve out your "niche" in this ever expanding opportunity called the WEB.
Listed below are my other skills and abilities that I have cultivated over the years. This experience and training allows me to relate to various industries and to develop the website needed to meet your goals and objectives.
Many of these abilities also help me create content rich, consumer oriented sites that can help establish you as an authority in your respective field and drive traffic to your site.
Copywriting
I continue to train daily with American Writers & Artists Inc. (AWAI) in various aspects of direct marketing as they relate to on-line internet use. The skills I have acquire help to craft responsive landing pages, email marketing and autoresponder copy, and other copy needed to drive traffic, make sales, get leads.
Multi-Media Director
With over eight years at large Church facilities as a Multi-Media Director, overseeing the Audio, Video, and Multi-Media Departments and Systems for two 1000+ seat campuses I can relate to the many tasks and time constrants of running a large department.
We also broadcast our church services via live Audio and Video Webcasts, as well as offering a large archive of Audio, MP3, and Video On Demand services over the internet. I can help you set these services up and maintain them for you too.
I also designed, researched, purchased, installed, operated and maintained the above stated systems for each campus, as well as. Training and supervising personnel needed for the weekly productions and systems was also needed. Each of these areas help me to organize and plan the research, structure, design, building, optimization, traffic, and other areas critical for a well designed and operating website that is easy to use and full of rich content.
Video Producer/Editor
Produced and edited over 175 - 30 minute TV Programs on several different Final Cut Pro Systems. These programs were broadcast on local ABC affiliate as well as Direct TV and SkyAngel Satellite Broadcast Networks, offloading to mini DV, DVCAM, BETA, DVD and SVHS.
Produced and edited a number of commercials and program shorts.
These skills can be utilized to produce video for the web...designed to pull people in and convert them to actions.
Avionics/Electronic/Communications
I have 9 years of USAF military service as an electronic technician in avionics, and Voice/Data Satellite Broadcasting, as well as, spending several years with Air Force Entertainment as Technical Director for "Tops In Blue", an Air Force world-wide musical showcase.
These skill sets allow me to interface with technical industries from electronics to theater arts. Knowing the prospect and their world is the first step in any successful campaign.
Education
Air Force Technical Training:
- Avionics
- Automatic Flight Control Systems
- Leadership Courses
- Digital Communications
- Satellite Communications
American Writers & Artists Inc. (AWAI):
- Direct Response Copywriting
- SEO Copywriting
- Money Making Websites
- Business to Business Copywriting
- Writing for the Internet
- Fund Raising Copywriting
- Christian Market Copywriting
- On-Line Copywriting
Skills
I am qualified with the following software and hardware systems:
- HTML coding
- CSS coding
- Joomla CMS
- PHP/MySql
- Macromedia Studio 8
- Dreamweaver 8.0
- Fireworks 8.0
- Flash 8.0
- Flash Encoder 8.0
- Contribute 3.0
- Photoshop, Illustrator
- Frontpage
- PC's and Mac Computers
- Microsoft Office Pro
- Windows Operating Systems, 98, ME, 2000pro, XP home and pro
- Final Cut Pro Studio
- FCP 5.0
- Motion 2.0
- DVD Studio Pro 4.0
- Soundtrack Pro
- LiveType 2.0
- Real Producer/Server
- Windows Media Producer/Server
- QuickTime Pro
- and many, many, more...
Please feel free to view my design work in the Gallery.
Ready To Start!
Please...take a few minutes and fill out an email request for my "Website Development Questionaire". I will send you a link to fill out the questionnaire on-line. This questionnaire provides me with the preliminary information I need to give you an accurate proposal for services.
I invite you to explore this site. Visit the Gallery to view some of the work that I have done for other businesses and ministries. Fill out the questionaire, then give me a call so we can discuss how together, we can communicate to and develop relationships with the people your businesses and organizations are seeking to help.
